Since 2004, Norcal Publishing, founded by Cathy Lonsdale, has produced community directories for Castro Valley, San Leandro and Oakland Hills. Norcal also publishes a children's literacy newspaper called <i>Kid Scoop News</i>; the <i>Orinda Chamber Guide</i>; and the popular <i>East Bay Bridal Guide</i>. Business owners can post ads through the Norcal Web site for prices ranging from free for basic listings, to $825 for featured listings. The Norcal office is in the rear of the business complex.