Kids & Family
Local Public Awareness Campaign to Combat Underage Drinking
Castro Valley Community Action Network (CVCAN) is teaming up with different community members to promote a campaign that will share information on the health risks of underage drinking and the legal consequences of providing alcohol to youth.
Castro Valley Community Action Network (CVCAN) is excited to implement the Parents Who Host, Lose The Most: Don’t be a party to teenage drinking public awareness campaign developed by Drug-Free Action Alliance to provide parents and community members with accurate information about the health risks of underage drinking and the legal consequences of providing alcohol to youth.
The campaign encourages parents and the community to send a unified message that teen alcohol consumption is not acceptable. It is illegal, unsafe, and unhealthy for anyone under age 21 to drink alcohol.
Be on the lookout for the following items which will promote the campaign.
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- Starting May 21 on Comcast Cable, our PSA will air. The video includes, Deputy Dalisay, Sandy Bourasa, Jodi Davidson, and me
- On or around the dates of May 22 and May 29, CV News will air their Uoutube videos on their Facebook site. Our campaign will flash before the video starts with a voice-over done by Steve Ontiveros
- Postcards will be mailed home to every (CVUSD) home
- Email blast via Constant Contact to families in CVUSD
- Posters will be on display at all secondary school sites
- Local businesses, including restaurants, alcohol establishments, gas stations, nail shops, etc. will receive materials in their store
- A billboard to be placed on Castro Valley Boulevard (date to be determined)
Yard signs, buttons, and window clings are available to community members who wish to display the campaign sign in their yard of their home or place of business.
For more inforation abouce CVCAN or this campaign, contact Traci Cross at tcross@cv.k12.ca.us.
