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What You Can Do to Help Castro Valley Businesses

I don’t have cooking skills or retail knowledge. But what I DO have is an occasional $20 to spend. I figured why not make an extra effort every now and then to patronize CV businesses.

This past week I was saddened to hear that was closing. Lately I’ve been noticing more and more empty storefronts around town. Now, I don’t have great business sense or an entrepreneurial spirit. I don’t have cooking skills or retail knowledge. But what I DO have is an occasional $20 to spend. I figured why not make an extra effort every now and then to patronize CV businesses.

A simple grassroots movement has taken this $20 idea and created something called a “Cash Mob.” It’s a very straightforward, proactive thing anyone can participate in. Community members choose a local business to “mob”, and as many people as possible show up on an appointed day and time with $20 in cash to spend. The goal is to infuse a local business with some cash and community support.

The past couple months we have had in Castro Valley. Our next Cash Mob will be THIS Saturday, June 9 at Restore and Rework. Meet at the corner of San Carlos and Park Way in Castro Valley at 1pm. business owner Cisco (also a ) has agreed to waive the sales tax for anyone sporting a Shop Local sticker. How do you obtain one of these coveted stickers? Just show up and we’ll give you one!

So here’s what you get out of joining the Cash Mob: you discover a local business you didn’t know about before. You support the local economy. You buy some cool stuff. And hey, you might even meet some of your fellow Castro Valleyans you haven’t met before.

At previous Cash Mobs in CV, we’ve had about 20 or so people come. I challenge YOU, Patch readers, to help us double that number! I know we can do it. So come and join the mob! The more, the mobbier, the merrier it will be.

As one of our Facebook fans said recently, “The Boulevard may be broken, but our support of CV businesses isn’t!”

If you can’t make it this weekend, you can still show your support! “Like” the Cash Mob Castro Valley page on Facebook, follow @CashMobCV on Twitter, or stay tuned for my next blog post when I announce the next Cash Mob.

This post is contributed by a community member. The views expressed in this blog are those of the author and do not necessarily reflect those of Patch Media Corporation. Everyone is welcome to submit a post to Patch. If you'd like to post a blog, go here to get started.

Cisco Diaz June 05, 2012 at 04:24 PM
That's right folks come out and support local business or at least come out and see what I have been up to. I am a local artist and blogger. I collect vintage finds for the home and garden. I am open just the one day and this Saturday is the day hope to see you there. Cisco Diaz
brian berry June 05, 2012 at 05:18 PM
The Cash Mob has great intentions and I hate to see my parent's town slowly turning into mini-Stockton...but should the Cash Mob really be directed toward a business that only operates 1 day a week? No offense to Cisco diaz but I can think of some businesses in more need of this sort of attention that have been in business in Castro Valley for a much longer time (Portales Taqueria and ABC Music come to mind) and have more to lose than a part-time hobby store.
Heather Mellon June 05, 2012 at 07:25 PM
Hi Brian, thank you for your feedback. I'm always willing to take suggestions about other businesses to mob. If you check one of my previous posts (http://castrovalley.patch.com/blog_posts/castro-valley-cash-mob-this-saturday), you'll see what kind of criteria I've been using to select mob locations. This week's mob at Restore and Rework is because Cisco contacted me himself and ASKED us to mob his business. Another local business has also requested we mob them in the future - I like choosing businesses that requested the mob whenever possible.
brian berry June 05, 2012 at 10:47 PM
Makes sense. Thanks for the information and good luck to all CV businesses
carol leval June 06, 2012 at 02:52 PM
By the way, Cisco's business is not a hobby. It's helping him earn a living.
Jaimie DeWitt June 06, 2012 at 09:34 PM
I have discovered Portales Tacqueria to be a gem in Castro Valley. The food is always spot on, the quality of ingredients is awesome, the service is beyond amazing and the price can't be beat. I've been so disappointed how the reconstruction of Castro Valley Blvd has in deed affected this family owned business. Sadly I don't see them as the sort of owners to seek out opportunities such as the Cash Mob, kuddos to Mr. Diaz for being proactive. Heather, I think this business is worth contacting to see if they would be interested in participating!
Heather Mellon June 08, 2012 at 07:51 PM
Jaimie, thanks for your suggestion! I, too, have recently discovered Portales and I LOVE it. Go there all the time. I'll see if they're up for a future Cash Mob - restaurants are a little tricky if a large number of people show up.
Cisco Diaz June 14, 2012 at 05:16 AM
Brian, none taken on the offense. This place I call my workshop Restore & Rework is just that. It is a place were I create, paint, fix, and clean my goods for the many outdoor markets I sell at throughout the month. It is true I open my doors just once a "month" but I do that specifcally for a reason. I try to create an event for my clients to come in and see what I have created or collected throughout the month. In fact about 70% of the people that walk through my door on my one day opening are from outside Castro Valley of course I would like to change that to more local people that's why I chose the Cash Mob. Once my hobby now I make a living doing it. This is my primary source of income and it is how I feed my family (wife and two children) both are attending CV High. I chose Castro Valley as I am also a resident. I would love to show you around my shop one day if you have some time I am there most days working. The cash mob is a great idea and I am thankful they came to my shop that day. I did show a boost in sales between those hours they were there so I would say what they are doing is working. Other business in CV should take advantage of this free service, contact Heather she is a wonder to work with. Cisco

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