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Local Voices

Uber-Popular East Coast Brand, Rita's Italian Ice NOW SCOOPING in Castro Valley!


Rita's Italian Ice just opened its first NORTHERN California location in Castro Valley today and the first 50 guests lined up at 2am to be first!  The new Rita’s Italian Ice is owned and operated by franchisees and local residents, Matt and Stephen Levy, who employed 7 “Treat Team” members from the local community.  This is a REALLY UBER-POPULAR brand with 600 stores from the East Coast and they opened in LA, Orange County and San Diego recently, but this is the first in northern CA!  See photos attached from this a.m. 

First 50 Guests in line who donated a school supply for the FESCO, Family Emergency Shelter, and stayed in line until the doors opened, received Free Rita’s Ice for a year!*

•             11:00 a.m.  Doors Open!  Guests receive Free Italian Ice ALL DAY!

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•             Rita’s Ice Guy on hand to welcome Guests!

 

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WHERE:                3200 Castro Valley Blvd., Castro Valley, CA 95456.  Hours: Noon – 9:00 p.m. daily.  Phone:  510-853-4045. Please visit: http://www.ritasfranchises.com/stores/store.cfm/Castro%20Valley-94546/store/2895

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