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Target Begins Price-Matching Online Retailers—Are You More Likely to Shop There?

The new policy includes Amazon.com, Walmart.com, Bestbuy.com, Toysrus.com and printed ads from local competitors.

Target announced this week it will begin price-matching a group of popular online retailers year-round. The new policy goes into effect immediately.

The Minneapolis-based retailer had introduced temporary price-matching with online retailers during the holiday season. The new year-round policy includes Amazon.com, Walmart.com, Bestbuy.com, Toysrus.com and printed ads from local competitors.

Several media commentators see the move as an effort by Target to end "showrooming"—going to a physical store to pick out a product, then ordering it online at the cheapest rate.

The announcement comes a few days after Target reported relatively flat sales figures for December.

Target says customers can request a price match prior to buying an item or up to 7 days after a purhcase is made. Proof of the competitor's price and a copy of the original Target receipt (if making a request after purchase) are required.

Do you compare prices online before making retail purchases? Will the new policy make you more likely to shop at Target? Tell us in the comments section.

Christine Rolleri January 13, 2013 at 04:06 PM
Probably just match Walmart.
Christine Rolleri January 13, 2013 at 04:07 PM
or change their name and logo. That would be a giant plus on their part.
Rob Phillips January 13, 2013 at 05:29 PM
I'll continue to shop at Costco and unionized grocery stores, where they value their employees as human beings, pay them accordingly and offer access to health insurance. I have no desire to contribute any more money to the billionaires while their employees need food stamps and emergency room medical services. The money you save at Walmart/Target you just pay elsewhere in taxes to support the social programs that support their employees; money the billionaires should be paying out of their profits instead of your hard earned wages. But, alas, most people don't think things through very deeply and they will just continue to believe they are saving money at the big box stores.
Albert Rubio January 13, 2013 at 06:46 PM
>most people don't think things through very deeply I agree with you, but I don't think Marxist premises and conclusions are a result of thinking deeply and certainly not thinking in terms of economic principles. Target don't value their employees as human beings? What wage is accordingly a "human being" wage?
Michael Torres January 15, 2013 at 12:11 PM
Sorce Bloomberg Television & NYT - Wal-Mart pledges to hire every Veteran looking for work. Good news for US Military Vet's, looking for work.

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