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Dampa Filipino Food Told 'Banner Must Go'

Hidden behind the Chevron station where Castro Valley Boulevard meets Anita Street, Dampa used a banner to attract out-of-town customer -- until sign-rule enforcers said no.

 

When the Castro Valley Central Business District plan was written two decades ago, who'd have imagined that its rules governing signs would create difficulties for local businesses.

But maybe it's time those rules were revisited as Dampa Filipino Food becomes the second business is the last few weeks to run afould of the sign restrictions on Castro Valley Boulevard.

Patch recently reported how Boulevard Burger was ordered to take down an art deco sign that county officials said violated a rule forbidding displays that rose above the roofline.

Dampa apparently committed a similar transgression.

For about a year the restaurant had used a banner to attract customers to its somewhat hidden location behind the Chevron station.

Maria Calalo, who runs Dampa with her husband Chef Sunthie, told Patch that their landlord recently informed them that the county wanted the banner to come down.

Why Calalo isn't completely sure. Neverteless the owners reluctantly complied.

Their reluctance owed to the fact that the banner had helped solve a problem.

Calalo said locals had little trouble finding the place. But out-of-town customers were getting confused.

When the restaurant's address -- 2960 Castro Valley Boulevard -- is plugged into Google Maps, the instructions direct drivers to the Chevron station. 

But Dampa is a behind the station, bit north of the Boulevard and off to the right of Anita Street.

"Many of our customers are coming from other cities," Calalo said. "The banner helped us a lot to direct customers here."

(Learn more about Dampa in this Patch video by Raymond and Matthew Day.)

Now that the banner no longer flies, how Castro Valley is helped now and how was harmed before?

 

Shirley February 09, 2013 at 08:33 AM
I think the guys standing on the corners flipping those signs are tacky, so are the Tax balloons that jump up and down and all around advertising that Tax business is like a circus and pretty low class, but the little colorful Dampa banner was nice, and had a very good purpose for that hard to find restaurant, Give them a break re-think that please. Make it easier for them to make a living instead of these picky reasons that are out dated.
David Ross February 09, 2013 at 04:53 PM
Reasonable regulations are good. Alameda County, and the state, for that matter, does not have reasonable regulations. Other states, such as Texas, Nevada, South Dakota, and many others, do have reasonable regulations. That's why many businesses are moving out of state, regardless of what the immoral and stupid governor Moonbeam says. (Immoral because he should never have been allowed to run for governor after having already served 2 terms. Of course, the voters in California are so afraid of getting a non-Democrat elected official that they voted the fool in.)
Charlie Goldie February 11, 2013 at 03:47 PM
I will!
Bob Swanson February 11, 2013 at 04:42 PM
Great! If you are going to attend the MAC meeting tonight you will have 3 minutes to speak on any subject not on the current agenda. You need to fill out a speaker card and give it to the county staff person. You can ask the MAC board to put your subject matter on a future agenda for discussion. The MAC is governed by the Brown Act and cannot discuss any issue that is not on the agenda. Bob Swanson Supervisor Nate Miley’s Office
sandra dawson May 05, 2013 at 12:06 AM
I personally do not like the sign banners that are popping up all over San Lorenzo. Everywhere u look there is either someone dancing with a sign or banners in front of businesses. I don''t know when this started; but I wish the county would take them all down. I think they are visual pollution.

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