San Lorenzo is often overlooked or mistaken as a part of San Leandro or Hayward, but club manager Matt DeLima decided to use his creativity and short shorts to shine a spotlight on "San Lo" and feature it in his latest music video parody.
DeLima can be seen leaping around in an cheerleading uniform in celebration of small-town banality to the tune of Katy Perry's "California Girls".
"Everybody always asks me where I'm from and I say San Lorenzo, and they say, 'where is that?'," said DeLima. "Now I can direct them to the video."
The video highlights DeLima, along with a group of friends and fellow music artists, hanging out and dancing around San Lorenzo doing activities that locals may recognize: handing out tomato plants around , buying a six pack at Kavanaugh Liquors, lounging in the spa at Hot Tropics and frolicking around the Duck Pond.
DeLima's previous video about accumulating an egregious number of tickets from the Walnut Creek Police Department, titled , was an unexpected success, resulting in thousands of views within a short period of time.
He was hooked. With the help of experienced artists like , Joel Cecil, Brian Centoni and Justin Jayankura, DeLima produced and performed in "San Lorenzo" the music video, which was inspired by a simple drive through his old stomping grounds.
"I was just driving though there and just came up with a song," said DeLima. "[I] started writing down some stuff that I liked about it."
The crew worked nine hours split between three days to put the video together. A at . A week after being posted on YouTube, the video has already received nearly 13,000 views.
Viewer commentary praises the video as well as the the people in it. A special appearance was made by local treasure Joe Trombone, who was dubbed as "the greatest rapper in the Village," by DeLima.
"Good to see he's still walking the streets of SLZ. Thanks for the memories! Great video people," one commenter left on the YouTube video site.
Another user, who's also a San Lorenzo native, expressed appreciation for the San Lorenzo shout out.
"Very nice guys. Thank you. San Lorenzo was an absolutely wonderful place to grow up in in the late 60's and the 70's. WONDERFUL," the user said.
Though the video was full of familiar scenes and intimate local plugs, one scene in particular stuck in the minds of viewers and lingered in DeLima's memories well after the video's completion.
"People probably wanted to see me fall into the Duck Pond," said DeLima. "It's 10 times worse than what you think. It smells like a sewer when you're running around the pond. I smelled so bad when I got out, none of my friends wanted to get near me."
DeLima said a group of spectators gathered to watch him get pushed into the infamous Duck Pond during the last day of shooting the video.
Following his most recent successes, DeLima has been plotting several more video projects to work on and hinted that his current project, an anecdotal take on being a club manager, will be his best video yet.
He won't, however, feel the ebbing of his latest local music video anytime soon.
"I love San Lorenzo and I'm proud to be from there, and I hope people will come to visit now that they know some of the stuff we have to offer," said DeLima.