Ashland Reclaims Cinco de Mayo con Orgullo!
What: 10th Annual Cinco de Mayo con Orgullo. Youth and adults are welcome to join in the Community Parade led by Pablito el Payasito (the Clown)
When: Saturday, May 5th, 2012 from 10:30am-2:30pm; Parade from 10:30-11:30
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Where: Ashland Community Center (1530 167th Avenue, San Leandro, CA 94578)
Contact: Francesca Lomotan (CommPre, a program of Horizon Services, Inc.) at 510-885-8744 or Francesca.Lomotan@hsimail.org. Website: www.ebdir.net/cinco
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We are proud to sponsor the 10th Anniversary of Ashland's Cinco de Mayo, free from the sale, use, and promotion of alcohol. The event includes:
- Parade for youth and adults led by Pablito el Payasito (the Clown)
- Health & Resource Fair with 30 Alameda County community organizations
- Free Mexican lunch for community participants
- Traditional Mexican entertainment such as Bailet Folklorico and Aztec Dancers
- Youth performances
- Raffle prizes
Ashland's Cinco de Mayo celebration celebrates the true meaning of the day. On May 5, 1862, the French army attacked the town of Puebla and the Mexican Army, under General Ignacio Zaragoza, defeated the French Army despite the weak Mexican armament. For Mexico, this win united the country and generated a stronger sense of patriotism. The Chicano Movement in the 1960's began to acknowledge May fifth as the day that reflects the Mexican/Chicano identity struggle in the United States. It became a time to mobilize neighborhoods and address social justice issues within the Chicano community.
In the late 1980's the alcohol industry began assuming ownership of May 5th (Cinco de Mayo) to promote their alcohol products. Cinco de Mayo has been taken over, and has become instead another major drinking holiday in the United States. As a consequence, many people do not know the origin of this historic event in the Mexican culture, and many alcohol-related problems occur on this day as a result of what it has become.
Sponsors Include: CommPre/Horizon Services, Inc., Hayward Area Recreation and Park District (HARD), Alameda County Deputy Sheriff's Activities League (DSAL), Alameda County Supervisors Nate Miley and Wilma Chan, Kaiser Permanente, Eden Medical Center, Alameda County Fire Department, Alameda County Public Works, Alameda County Community Development Agency (CDA), Alameda County Sheriff's Office, and IAFF Local 55.
